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Fresh turns to Response for new identity


Fast growing student accommodation provider, Fresh Student Living, has appointed marketing & communications agency, Response, to re-brand the company as part of its plan to widen its partnership base and deliver on its ambitious growth targets.

Following a four-way strategic and creative pitch, Response was selected to manage the implementation of the re-brand.

Commenting on the appointment, Fresh Student Living’s Managing Director, Rebecca Hopewell stated, "Response demonstrated a real understanding of the business we’re in and what we’re seeking to achieve in this market. Their creative solution was inspired."

The new identity will role out across the country during Spring and early Summer.

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