This campaign was conceived and developed by Response. The approach has not been used previously in this highly competitive market and was put forward by Response to achieve cut-through to brokers who have become increasingly overwhelmed by the sheer volume of communication from bridging companies. The campaign is multi-channel and includes advertising, video, e-marketing and media relations.
3M is a major player in the European floor care market and has a
Fast growing student accommodation provider, Fresh Student Living was
The challenge has always been to manage the increasing number of
Halifax approached Response to put a 'Cold Starts' strategy in place
We recommended that the client differentiate itself by 'the way it